Part of a grassroots women’s arm wrestling movement that has now spread to eighteen cities, MAWLL was born out of a desire to join in on this crazily creative way to raise money for organizations that are working to change lives and benefit our communities.

I developed a brand that allowed for a guerrilla marketing strategy that both the organizers and the fans could run with. An approachable mixture of order and chaos, for good causes. MAWLL is still in it’s early stages of development, and I am excited to work with the ladies as it grows.