How do you get researchers to understand the importance of reporting lab incidents? You remind them that Godzilla was one report away from being a containable incident. Obviously.
The posters were part of an integrated campaign that included a blog post and featured page on their website. This was a great project, and it was refreshing to see an academic office willing to have fun. From what I understand, it paid off, too. The National Institutes of Health gave it their stamp of approval, official lab inspectors are bringing their own copies to hand out, and posters are being spotted around campus.